SMS Routing Options

BulkSMS provides three routing options to best meet the needs of our clients.

The routing options that we provide are Economy, Standard, or Premium routing. Their characteristics are as follows:

  1. Economy routing: Provision of low cost delivery is the main purpose of this routing option. Features such as control of the sender id, delivered to mobile status reports, local time stamps, 8 bit (Unicode), and speed of delivery are given a lower priority on this routing option and are very often not available. Messages are normally sent via sim farms and indirect routing.
  2. Standard routing: This is our recommended routing option and the purpose of this option is to provide an optimal balance between our Economy and Premium routing options. The features, control of the sender id, delivered to mobile status reports, 8 bit (Unicode) messaging, are usually available, and local times stamps are often also available. Messages are normally sent via a combination of direct routes, routes with interconnect fees, and direct connections.
  3. Premium routing: Provision of high quality messaging, with high levels of reliability and speed of delivery, is the main purpose of this routing option. Generally along with these features, come the other features normally associated with high quality delivery, control of the sender id, delivered to mobile status reports, 8 bit (Unicode) messaging, and local time stamps. Messages are normally sent via routes with interconnect fees or via direct operator connections.

Note that the above descriptions are the ideal and the various routing options to a particular country will not necessarily have the identical characteristics to the same routing options to a different country. Note also that quite often there will be limited routes available to a country and all three options or two of the three options will have the same characteristics and the same pricing.

Please see the country notes for further information on each country.