For messages that need a reply, we recommend a dedicated long number. When you send your SMS messages using a dedicated long number, this automatically becomes your Sender ID. Apply for your Incoming Number here.

Look at the table below for use-cases and costs involved for each number:

Features Dedicated Shortcode Dedicated Normal Long Number Dedicated Toll Free long Number (TFN) Dedicated 10 Digit Long Number (10DLC)
Canadian use No. A Canadian shortcode must be purchased. Yes Yes Yes
Daily maximum volume High Volume (500k + messages per month) Low Volume (250 messages per number per day) High Volume (500k + messages per month) Low to Medium Volume (200K messages or less per day)
Recommended max rate 30 per second 1 per number per second 30 per second 30 per second
Replies possible Yes Yes Yes Yes
Use Cases OTPs, 2 Factor Auth, alerts, coupons, offers. Marketing recipients must be opt-in and must have provided explicit consent Person to Person (P2P), non-marketing customer service. Non-marketing, customer service, alerts. Person to Person (P2P), non-marketing customer service.
Use Case Additions High Volume or marketing messages. Not approved for A2P messaging. One-time password (OTP) or verification codes.
Account-related alerts or notifications.
Customer care messaging that includes some automated messaging (including satisfaction surveys).
Forbidden Use Gambling eg. casino apps, sites
High-risk financial services eg. loans
Lead Generation eg. companies who buy/sell/share consumer info
Debt Collection
“Get rich quick” schemes
Illegal substances eg. narcotics, prescription drugs
"S.H.A.F.T." use cases (sex, hate, alcohol, firearms, tobacco)
Gambling eg. casino apps, sites
High-risk financial services eg. loans
Lead Generation eg. companies who buy/sell/share consumer info
Debt Collection
“Get rich quick” schemes
Illegal substances eg. narcotics, prescription drugs
"S.H.A.F.T." use cases (sex, hate, alcohol, firearms, tobacco)
Best Practices Shortened or repetitive URLs and keywords may be blocked by carriers. Clear opt-in received easy opt-outs made possible. Do not use shortened URL's. Do not share the TFN for other uses. Use case registered should be adhered to. Clear opt-in received easy opt-outs made possible. Do not use shortened URL's. Do not share the 10DLC for other uses. Use case registered should be adhered to.
Costs to receive replies Standard costs for sender of reply. Standard costs for sender of reply. Free to reply sender. Costs dependant on incoming message volume. Standard costs for sender of reply.
Status reports Yes No On most carriers. No
Unicode support Yes Yes Yes Yes
Regulatory notes CTIA and TCPA guidelines. CTIA and TCPA guidelines. Immediate code shutdown for marketing messages. Subject to carrier filtering. CTIA and TCPA guidelines. Immediate code shutdown for marketing messages. Subject to carrier filtering. CTIA and TCPA guidelines. Immediate code shutdown for marketing messages. Subject to carrier filtering.
Cost TBC $2.50 to $3.00 per month $3.50 to $4.00 per month $60 setup
$20 for brand registration
$5 per month.
Additional Registration Information You may need to register your brand and campaign with the networks in order to get approval for sending messages. You will need to register a brand and campaign with the networks in order to get approval for sending messages. Official company information, Company contact details, Use case, approximate daily message volumes is required.
Other info Toll-Free SMS can also be used for promotional or marketing-type traffic, however it is extremely important to ensure that all users have opted-in and that you maintain a low opt-out ("STOP" reply) rate to avoid filtering. Customers can only send messages with the same use case that have been registered with their campaign.
Set-up time TBC Customer Owned: 3-7 business days. Customer Owned: 3-7 business days. From 14 business days.

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