Does it annoy you when someone misses their appointment? The wax is ready, or the nail polish laid out, everything is prepped, and, for whatever reason, your client does not arrive. Missed appointments are not only frustrating, they affect revenue and can also lead to a break down in the relationship between you and your client. Fortunately, SMS allows for personal and direct communication with your clients that has proven to reduce "no shows" and keep them coming back. Take a look at the top ways SMS is being used in the beauty industry.