The benefits of using SMS to communicate with your customers

There are many good reasons to use SMS to communicate with your customers, here are just a few.

The benefits of using SMS

  • SMS is Personal. It goes straight to the recipient’s mobile phone. The message is literally delivered directly into their hand.
  • Real-time two-way SMS communication. Receive replies to your bulk SMS messages.
  • An SMS message can reach a customer wherever they are.
  • You can get your message out efficiently to the required group.
  • You can send individual messages or group messages.
  • If the cellphone is off or out of signal range, the message will arrive at the recipients phone if it is switched on or receives signal within 48 hours of sending.
  • SMS can be stored for use at a later stage.
  • SMS can be forwarded.
  • SMS can be easily tracked using the delivery reports. You are able to see which messages were delivered to which mobile numbers.
  • SMS messages can be scheduled to go out at a certain date and time.
  • Your message gets across in 160 characters or less. Short and sweet.
  • You can send bulk SMS messages from your computer.
  • Reliable delivery to over 800 networks in more than 200 countries.

Benefits of SMS vs Phoning:

  • Cheaper than a phone call
  • Takes less time to send a message than it does to make a phone call.

Benefits of SMS vs Emailing/Online:

  • Email/computer is not always readily available.
  • A client/customer will almost always have their cellphone on them. The chances the recipient receiving and reading the message is very high.
  • People are more likely to receive and read an SMS than an email.
  • More people have access to a cellphone than they do the internet.
  • Cellphones do not have a spam box. Many emails are “lost” because of the junk mail filter.

Benefits of SMS vs Fax:

  • Fax machines are not portable.
  • Often times an office has one fax machine servicing an entire office.
  • Faxes are not “personal”. Anyone can walk past, pick it up and read it.
  • SMS is cheaper than sending a fax.
  • Sending an SMS takes less time than typing up and sending a fax.