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The business started when windsurfers asked Metcalfe for photographs she had taken of them
during a session. “I used to take pictures of windsurfers on the beach for pleasure. Lots
of guys used to ask if I could take one of them and a website seemed like the easiest way
to view and sell the photographs. From there the idea of taking photographs of anyone sailing
at the beach took off and Cape Sessions was born,” said Metcalfe.
Cape Sessions grew as it regularly covered and uploaded photographs of the airs, off-the-tops,
and adrenal antics of windsurfers reveling in the waters off Cape Town’s south easterly windswept
beaches. Digital camera in hand, Metcalfe would seek out windsurfers as they traveled from beach
to beach in their search for the eye of the wind.
In late 2007, Cape Sessions introduced an SMS location alert service
location alert service has enabled me to take photographs of windsurfers who want their picture
taken on a certain day. Cape Sessions is now able to convert more image views on the website into
actual purchases from windsurfers who were sailing during a session I shot at a beach I had selected.”
Turning a passion for windsurfing photography into a business is no easy feat. Metcalfe has managed
to grow Cape Sessions as a business model majoring on new technologies, adding an innovative new SMS
service to better target customers for her digital photographs.
Cape Sessions’ has partnered with BulkSMS.com, a Cape Town based messaging company, to provide the
SMS location alert service.