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Keeping IT Clients Informed When It Matters Most

The Way Forward IT is a managed IT services provider that supports around 200 small business clients primarily across email, but also across security, hosting, backups and day-to-day IT support. With a small team, clear and timely communication is critical - especially when systems go down or payments are due.

The Challenge

Important messages sent via email or WhatsApp were easy to miss. Critical updates, like Microsoft outages or infrastructure changes, didn’t always land in time. Payment reminders sent via email were easy to ignore. Following up took time, and responses came back through different channels, making it hard to track what had actually worked.

The Solution

BulkSMS came onto their radar through an existing client who was already using the platform. At the time, it was one of the only South African SMS services available - and it was (and remains) reliable.

Getting started was straightforward, and there was no heavy technical setup required.

BulkSMS gave the team a simple, reliable way to reach clients instantly. “SMS might feel like older technology,” founder Derek Middleton admits, “but it’s the one thing clients still notice and remember.”

How The Way Forward Uses BulkSMS

  • Payment and debtor reminders using preloaded contact lists and templates
  • Urgent notifications for outages and service disruptions

The Result

Clients respond faster, payments come through sooner, and urgent updates land when they matter most. The team saves time, reduces follow-ups, and can focus on delivering better support.

Why It Works:

BulkSMS ensures critical messages don’t get lost - even for small teams managing hundreds of clients.