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16 July 2009
Wavescape has re-launched its SMS surf forecasting service to include data
drawn from its successful online Wavescape Ocean Watch (WOW) service. The SMS
service provides regional open ocean and specific beach reports that includes
swell, wind and tide information delivered to a cellphone.
Wavescape, South Africa’s leading online portal for surfing information since
1998, collaborated with BulkSMS.com to implement the SMS surf forecasting
service. BulkSMS.com used its mobile messaging and technology expertise to
develop a system to SMS-enable the WOW model.
“We are proud to be associated with the setting up of Wavescape’s SMS surf
forecasting services. By making this data available for downloading to
cellphones we have played a part in mobilising the Wavescape digital business
model,” says Dr Pieter Streicher, managing director of BulkSMS.com, a global
leader in SMS messaging services.
According to Steve Pike of Wavescape, “Our WOW system fetches Wave Watch 3 data
from the National Oceanic and Atmospheric Administration, what is known as
NOAA, and publishes it in different formats on the Wavescape website. This same
data is used to deliver our SMS surf forecasting services within 160
The SMS surf forecasting service is geared primarily towards the broader
wave-riding community, including stand-up surfers, bodyboarders, kite-surfers,
windsurfers as well as waveski and stand-up paddleboard riders. It also gives
anglers, beachgoers, divers, surfskiers and the yachting community access to
specific near-shore ocean conditions.
“This cellphone service includes ten regions and more than forty beach
locations around South Africa. It is perfect if you want to know what the surf
conditions will be like at your local beach and you are not near your computer
to check out forecasts. It also works well when you are travelling and you want
surf information for further up the coast,” says Pike.
The service is accessed by SMS’ing a keyword for a regional or specific surf
area to a premium rated shortcode. The regional open ocean data costs R2 per
SMS and includes the following regions: Namaqualand, West Coast, Cape
Peninsula, Southern Cape, Eastern Cape (western and eastern areas), Wild Coast,
South Coast, Durban and the North Coast.
The beach forecast data costs R3 per SMS. For example, S. Cape Point Breaks
refers to any type of spot in the area to protect certain beach names. More
popular surf breaks like New Pier in Durban and Muizenburg in Cape Town have
their own SMS codes.
“The beach reports are a world-first service that is calibrated to give
specific surf data for a spot. This is extremely useful when you want to know
specific conditions rather than the more generic open ocean conditions for an
entire region,” says Pike.
Both SMS surf forecasting reports are updated twice a day and provide an
accurate, cheap and easy to use mobile service.
For direct enquiries contact Ross Frylinck on email: firstname.lastname@example.org