In fact, increasing customer loyalty by as little as 5% can increase your business’s profitability by up to 25%. The reason? Loyal customers are your primary brand advocates, and they help generate a positive sentiment around your business.
So, how do you go about doing it?
With SMS of course!
Once your customers have made that initial contact with your brand, it’s all about staying in touch with them by sending the right information, at the right time for as long as your relationship with them lasts (the longer the better, right?).
Here are four ways you can use SMS to improve customer loyalty:
1. Offer relevant information and resources
Once your customer has made a purchase or engaged with your brand, you’ve got what you need to follow up with them. Quickly and easily send how-to’s, guides, or even examples of how other customers have used the same product.
2. Start a loyalty programme
If you want your customers to stay up to date on all your latest offers, prompt them to join your loyalty programme where they can get discounts, rewards, and so much more. You can either remind them in store or send SMSes after a transaction (automatically of course), inviting them to join. Once they’ve joined, use SMS to stay in touch and keep them coming back.
3. Introduce them to new products
Once you know more about your customer, what they like, or what they’re looking for, you can use this information to upsell or cross-sell other products that may interest them or even work with the product they’ve just bought. It’s an easy way to keep your customers using and buying more!
4. Integrate and automate
Want loyal customers? Then you need a winning customer experience! Integrate SMS with your CRM system to improve customer service and communicate at every step of their journey with you!
Need more convincing? Take a look at how this tech repair company is using our Web App to keep their customers in the loop at all times.
Building customer loyalty is key to a successful business! And now that you’ve got a few simple tips on how to get started, why not sign up with us today and get sending? Click here to register.