How to run an effective abandoned cart SMS campaign using

But you need to do it right! Here are some things to keep in mind when adding SMS into your customer journey:

Get your timing right:

Send the first message shortly after the cart is abandoned to make sure their order is still top of mind. The following messages can be spaced out strategically but that first message is crucial.

Personalise, personalise, personalise:

Address the customer by name and reference the specific items they abandoned to make the message more relevant.

Create a clear call to action:

Clearly state what you want the customer to do next. Do you want them to return to their cart straight away? Or are you giving them 24hrs before their cart is emptied? Tell them what you want them to do.

Offer some incentives:

One of the best ways to get your customer to complete their order, is to offer them a compelling reason to do so. Perhaps a discount, free shipping, or a limited-time offer.

Include an opt-out option:

Provide an easy way for customers to opt out of receiving further messages from you. For example, you can include a simple STOP request in your message.

Okay so now that you’ve got the basics covered, here are some examples of messages you can copy and paste.

Example 1

Message: Hi [Name], we noticed you left an awesome pair of sneakers in your cart. Complete your purchase now and get a 10% discount. Use code CART10 at checkout. Expires in 24 hours. [Link to Cart]

Example 2

Message: Don't miss out! Complete your purchase within the next hour and get free shipping. Click here to return to your cart. [Link to Cart]

Example 3

Message: Nic, our customers love these Bicycle Repair Kits! Complete your order now and join hundreds of satisfied customers. Return to your cart [Link to Cart]

Using an abandoned cart SMS campaign is an effective way to recover lost sales, save you time and increase your revenue. If you’re ready to start setting up your campaign, sign up today!

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