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Understanding the details of SMS compliance, consent, and regulation is crucial for any business using SMS to communicate with customers. While it may seem daunting to make sure your SMS campaigns cross all the legal t's and dot all the regulatory i's, it doesn’t need to be. Especially because we're here to help.
When it comes to consent, there are a few basics you need to know. Firstly, when you send your very first message to a customer, you need to make sure you have their consent. There are many ways that your customers can give their consent or ‘opt-in’; they can do it via SMS, fill in an online form, or even confirm verbally. But remember, when it comes to promotional messaging, you need to keep a record of their consent (proof that they have in fact given you consent). A tick box on a website, electronic acceptance, or written consent must be collected and stored.
The table below shows what type of consent is needed when sending SMS messages, whether it be transactional or promotional messages. It also recommends best practice relating to the content of the messages that you might want to send.
Source: Adapted from the CTIA Messaging Principles and Best Practice
If you’d like to know more about best practice when it comes to communicating via SMS, take a look at our SMS Best Practice Guide.