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By BulkSMS.com. Uploaded on: 11 November 2021.
According to Shopify, 67% of shoppers made Black Friday purchases on mobile phones in 2020, which means that making SMS a part of your marketing campaigns this year is a no-brainer. If you’re not convinced yet, we’ve outlined a few reasons why SMS improves sales.
SMS has an open-rate of 98% compared to email marketing, and it allows for targeted campaigns, which means that you can communicate with your interested customers at the touch of a button.
Social media platforms are saturated with content every minute of every day, and consumers are bombarded with product choices. What better way to cut through the clutter and get your brand seen, than by communicating with them via a platform that is available on everyone’s mobile phone? And, with so many consumers using their mobile phones to make their purchases, you can use SMS to direct them to your online store or app by adding attachments or including links.
Using an SMS API, SMS can easily integrate with your already existing CRM platform, e-commerce website or application. This way you can create and run targeted SMS campaigns without having to use a different platform.
SMS is a dependable platform to use when sending out important information, making it the ideal tool for businesses to communicate time sensitive information - like a 24-hour sale!
It doesn’t take much planning or prep work to send out a quick SMS campaign. You can communicate with your customers in real-time, with immediate responses.
Black Friday is all about attracting and engaging with new and existing customers, driving sales and getting your message across. And SMS makes it super easy to make the most of the Black Friday hype. Click here to find out more about the best practices when sending SMSes to your customers.
Need some tips on how to make sure your campaigns get seen? Click here.
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