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By Dr Pieter Streicher, MD of BulkSMS.com. Uploaded on: 15 January 2010.
Did you bundle yourself and your kids up, ice skate to the car, drive slowly but steadily to the school, endangering the lives of your precious cargo as well as other motorists, only to arrive at the school and find out that the school has been closed for a “snow day”?
Wouldn’t it be great if there were a way that your child’s school could have
communicated this “snow day” to you before you even got into your car in the
first place? Saving you from jeopardizing those you love (and even those you
don’t know) from the chaotic landscape that has been all around us in the last
Dan Perrin, father of three school going children and business development
manager at BulkSMS.co.uk, was in this situation just last week and he advises
that “there is a quick, cost-effective way in which schools can and do
communicate with parents (or even students and teachers) in real time when
there is something important they need to get across – they simply send a text
Many parents have been ‘put out’ by arriving at school with the children en-tow
only to find out that school that day has actually been cancelled. However,
there have been those schools with the knowledge of where to go and who to use
to send a single text message to all parents letting them know that the school
will be closed and for how long.
Even though things seem to be warming up, it’s been known to snow as late as
April, so the winter weather is far from over. Schools should really take
charge of the situation right now and prepare while there may be temporary
respite. “Most parents have a mobile phone and can receive important
announcements from the school via text. With text messaging, schools have a
more effective and cost-efficient way of communicating with parents,” said
By using a bulk messaging solution, a school is able to send out one message to
all relevant parties at one go. According to Perrin, “text is a good way to
keep parents informed – whether it is a notification that a learner is absent
from school or will be returning home with a report card, a reminder about a
parent/teacher meeting or a sporting event, an announcement for a forthcoming
school social or theatre production, or a call to parents to pay outstanding
Schools are finding that text communications reduces expenses such as phone
bills, photocopying, printing and mailing. It also reduces staff workload and
frees up time that would otherwise be spent on preparing communications by
school administrators or teachers.
“Not only does using text messaging benefit the school; it also allows schools
to communicate to the parents in a way that includes them in the day to day
school life of their child,” said Perrin.
More and more schools are using the BulkSMS Text Messenger service to send text
messages to parents. This desktop application is user-friendly, and makes
sending a text as easy as sending an email. In addition, BulkSMS.com offers
schools a part-sponsored tagline discount when they register on the
Community.BulkSMS.co.uk website. This has the advantage of offering the schools
a reduced cost when sending text messages.
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