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By Dr Pieter Streicher, MD of BulkSMS.com. Uploaded on: 01 July 2010.
Mobile phone handset designers should look to social networking for inspiration to improve the management of communications on phones, says BulkSMS.com’s managing director, Pieter Streicher. He maintains that it is ridiculous that many aspects of the mobile phone user interface haven’t changed in ten years, especially when it comes to contact management and SMS functionality.
A 2009 study by Naomi S. Baron into mobile phone behaviour highlighted the
“reachability conundrum” in consumers’ attitudes to always being in touch. One
of the aspects of the mobile phone that users liked the most – reachability –
was also one of the things they liked the least. People were finding it more
and more difficult to separate work life from home, family and leisure time.
To help solve this, designers and manufacturers can learn a thing or two from
the way social networking platforms such as Twitter and Facebook allow users to
manage their contacts, build lists and ‘unfriend’ or ‘unfollow’ people.
As with Facebook, users should be able to divide contacts into different
groups, each with their own settings and preferences, says Streicher. He would
like to see people having the ability to quickly and easily block callers on a
once-off basis, or permanently. Or be able to discreetly fire off an SMS
template to the caller, if for instance, they are in a meeting and unable to
take the call.
The creation of groups of contacts, for example, work, family, friends,
acquaintances, etc would allow people to separate work and leisure time. They
would have the ability to respond to calls differently at different times, so a
work call received after hours could be replied to via SMS asking the caller to
communicate via SMS. Similarly, social calls could be responded to by SMS
during work hours, again requesting the caller rather send an SMS.
Some of this functionality is starting to appear on phones as third party
applications, such as Nokia E72 ACM, but none are fully integrated into the
contact manager yet.
In addition, the average person sends and receives more SMSs than voice calls.
Even users who upgrade to smartphones find that, even though they have heaps of
new functionality on their device, they in fact start sending more SMSs because
it’s easier to do thanks to QWERTY keyboards and touch screens. Tomi Ahonen
estimates there were between 3.6 and 4 billion users of SMS at the end of 2009.
But on the whole, handset design is lagging consumer behaviour and doesn’t take
the popularity of SMS into account.
Other improvements that can be made:
It doesn’t make sense that handset manufacturers haven’t kept pace with the way
consumers behave, says Streicher. Initially this could be explained by SMS not
being intended to be a commercial service – it was something that evolved more
or less by accident. But subsequently its popularity amongst users, and its
growing adoption as a critical business tool, means that SMS and messaging
behaviour should really be a critical factor directing handset designers.
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