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Romance has not died in the digital age. It seems to be blossoming according to a recent online survey about South African’s romantic mobile habits. In the spirit of Valentines Day, BulkSMS.com conducted a dipstick survey using a new media channel in January 2011. Of the fifty-one South Africans who responded, the majority were from the Western Cape and the remainder from Gauteng and the Eastern Cape. All respondents were aged between 18 to 50 years.
“BulkSMS conducted a similar survey in 2009 and the parallels are in line with
what we expected, especially with the growing popularity of social media and
the smart phone. The results of both surveys go some way to confirm that mobile
phones provide an intimate medium to communicate with a loved one,” said
Samantha Young, marketing manager at BulkSMS.com.
Two key findings emerged from the survey. Firstly, irrespective of age, people
still prefer calling the person they are romantically involved with rather than
sending a message. Secondly, people are becoming more dependent on their phones
and are more likely to return home to fetch their mobile than go on a date
without it. Some of the other findings are:
These results show that respondents are more comfortable with using digital
technology and mobile phones to interact romantically. Despite, the growth in
social media and SMS messaging those surveyed tended to prefer the intimacy and
privacy of a phone call when contacting their loved ones.