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By Dr Pieter Streicher, MD of BulkSMS.com. Uploaded on: 28 July 2009.
Businesses confidence in SMS messaging continues to increase as messaging industry revenues are forecasted to grow despite the global downturn in the markets.
This was the general consensus voiced at the 2009 Global Messaging congress
held recently in London. The congress hosted mobile industry players from
across the globe and looked to the future of mobile messaging.
“As an electronic communications medium SMS’ing has revolutionised how
businesses get their message to customers, clients, suppliers and staff. We are
encouraged to see that the consistent uptake we have been experiencing is set
to continue,” says Dr Pieter Streicher, managing director of BulkSMS.com, a
global mobile messaging company headquartered in Cape Town.
Today, SMS messages can be sent to more than three billion people worldwide. In
2008 a total of six trillion SMS messages were sent globally. According to
statistics put out by the Mobile Message Analyst, an Informa Telecoms & Media
research service, the revenue from standard and premium rated SMS messaging was
$82 billion in 2008. This mobile messaging revenue is forecasted to grow and
reach $110 billion by 2013.
According to Streicher, “The sustained growth of SMS messaging attests to its
key role in modern daily life where it is used for personal and business
communications. To date, it has been the most successful communications medium
since e-mail came on the scene in the 1990s.”
Much of the SMS messaging revenue forecasts are attributed to person-to-person
(P2P) messaging where consumers send an SMS from their cellphone to another.
However, there is a trend toward the growth in the application-to-person (A2P)
industry which focuses on providing communication solutions to large and small
enterprises as well as NGO and public sector organisations.
These A2P solutions are driven by third parties who offer a wide range of
customised or self-service applications for the sending and receiving of SMS
messages. Their messaging solutions link directly to the mobile network
operators. Unlike, P2P messaging, these solutions allow for the sending of SMS
messages from a computer over the Internet to a cellphone, and vice versa where
an incoming message can be sent from a cellphone to a computer programme.
Streicher concludes that, “In our current economic climate, businesses looking
to send bulk SMS messages using an application service provider like ourselves
have much to gain in quickly getting their message out to targeted contacts and
saving on their telephone bill. And as market research has indicated, with SMS
messaging still on the up there is much room for businesses to grow their use
of this ubiquitous communications channel.”