If your business sends SMS messages to customers in Ireland, there’s an important update you need to be aware of.

The Irish Communications Regulator (ComReg) has introduced mandatory Sender ID registration to help protect consumers from SMS fraud and spoofing. From July 2025, messages sent from unregistered Sender IDs will begin to display as ‘Likely Scam’, significantly impacting your message delivery and brand reputation. Continued non-compliance may lead to your messages being blocked entirely - a risk no business can afford.

Why Sender ID Registration Matters

Registering your Sender ID ensures:

  • Your brand name is protected from impersonation or fraudulent use
  • Your messages reach customers with trust and clarity
  • Your business stays compliant with Irish telecommunications regulations

How to Register

The registration process is free, quick, and simple:

  1. Visit the ComReg Sender ID portal
  2. Create an account and follow the guided steps
  3. When prompted to link a provider, select Celerity Systems (Pty) Ltd T/A BulkSMS
  4. Once completed, we’ll be notified and can enable compliant SMS sending to Ireland

If you have any questions or need assistance with the process, our support team is ready to help.