There are a few things you should know when choosing to activate reverse billing. Because reply SMSes are charged to your account, we recommend that you create a separate BulkSMS account to send your marketing SMS messages. That way, you will cover all costs related to any opt-out replies you get in response to promotional SMS messages, ensuring compliance with South African regulations for short-term insurance. Also remember to provide clear opt-out instructions in all of your SMS marketing communications.
Reverse Billing Regulations for the Short-term Insurance Industry
As of 1 July 2018, the Financial Services Board imposed new legislation compelling short term insurers to cover the costs of any replies opting out of direct marketing messages. You can read more in our press release here.
How to activate Reverse Billing?
Send an email to us on sales@bulksms.com and we’ll arrange it for you.