Regional regulations

There are two delivery routes into India – Transactional and Promotional

The default is for messages to be routed via the Promotional route. Under Indian regulations this means that messages will only be delivered between 9am and 9pm Indian time, and will not be delivered to any customers registered on the official “Do Not Disturb” list which anyone in India can register for. Many people in India have registered themselves on this list, and they will therefore not receive promotional messages.

The Transactional route is available, and has neither the limit on time of day, nor the “Do Not Disturb” check for delivery. However, this route can only be used for traffic which is genuinely transactional – ie. it is traffic which the user is expecting and initiated as something they are doing or have signed up to – sending PIN codes, confirmation messages, etc. would fall into this category. Marketing material and unsolicited messages would not. This route can only be used upon pre-registration of a message template. Click here for further information on transactional SMS messaging to India and to pre-register your SMS message template.

Supported Networks in India

  • ADIL - Haryana
  • ADIL - Rajasthan
  • ADIL - UP(E)
  • Aircel - Tamil Nadu
  • Airtel
  • Barakhamba - AP
  • Barakhamba - Chennai
  • Barakhamba - Karnataka
  • Bharti - AP (Airtel)
  • Bharti - Karnataka
  • Bharti - Punjab
  • Bharti Cellular - Delhi
  • Bharti Cellular - Gujarat
  • Bharti Cellular - Haryana
  • Bharti Cellular - Kerala
  • Bharti Cellular - Maharashtra
  • Bharti Cellular - MP
  • Bharti Cellular - Mumbai
  • Bharti Cellular - Tamil Nadu
  • Bharti Cellular - UP(W)
  • Bharti Mobinet - Chennai
  • Bharti Mobitel - Kolkata
  • Bharti Telenet - HP
  • Birla - AT&T Commns - Delhi
  • Birla - AT&T Commns - Gujarat
  • Birla - AT&T Commns - Maharashtra
  • BPL Mobile (Loop)
  • BPL Mobile - Maharashtra
  • BPL Mobile - Tamil Nadu
  • BPL Mobile Commns - Mumbai
  • BSNL - A&N
  • BSNL - AP
  • BSNL - Assam
  • BSNL - Bihar
  • BSNL - Chennai
  • BSNL - Gujarat
  • BSNL - Haryana
  • BSNL - HP
  • BSNL - J&K
  • BSNL - Karnataka
  • BSNL - Kerala
  • BSNL - Kolkata
  • BSNL - Maharashtra
  • BSNL - MP
  • BSNL - NE
  • BSNL - Orissa
  • BSNL - Punjab
  • BSNL - Rajasthan
  • BSNL - Tamil Nadu
  • BSNL - UP(E)
  • BSNL - UP(W)
  • BSNL - WB
  • BTA Cellcom - MP
  • C-DOT - Delhi
  • C-DOT - Kolkata
  • Escorts Telecom - HP
  • Escorts Telecom - Punjab
  • Escorts Telecom - Rajasthan
  • Escorts Telecom - UP(E)
  • Escotel Mobile - Haryana
  • Escotel Mobile - Kerala
  • Escotel Mobile - UP(W)
  • Etisalat
  • Fascel - Gujarat
  • Hexacom - NE
  • Hexacom - Rajasthan
  • Hutchinson East (Usha Martin-Kolkata)
  • Hutchison Essar (Sterling-Delhi)
  • Hutchison Max Telecom - Mumbai
  • IDEA Cellular
  • IDEA Cellular - Maharashtra
  • Koshika - Bihar
  • Koshika - Orissa
  • Koshika - UP(E)
  • Koshika - UP(W)
  • MTNL - Delhi
  • MTNL - Mumbai
  • Reliance Internet Serv - Kolkata
  • Reliance Telecom
  • Reliance Telecom - Bihar
  • Reliance Telecom - HP
  • Reliance Telecom - MP
  • Reliance Telecom - NE
  • Reliance Telecom - Orissa
  • Reliance Telecom - Punjab
  • Reliance Telecom - WB
  • RPG Cellular - Chennai
  • Spice Commns - Karnataka
  • Spice Commns - Punjab
  • Swan
  • Tata Docomo
  • Videocon
  • Vodafone