The Benefits of SMS:
SMS is reliable: SMS is a dependable platform for sending important information out, it’s the ideal tool for businesses to communicate critical and time sensitive information.
SMSes are read: SMS messages are short and sweet and boast a 98% read rate.
SMS is ubiquitous: Unlike most other instant messaging apps and social chat platforms, SMS is not an app and does not need to be downloaded or updated.
SMSes cost money: Because SMS messages are paid for, they tend to provide valuable content which is relevant to the recipient.
SMS is versatile: SMS has so many different uses and can be used for a wide range of communication needs.
Benefits of SMS vs Instant Messaging Apps for Business Communications:
Privacy: Unlike communicating over IM, SMS doesn’t give the message sender the chance to see your profile picture, where you live or whether or not you’ve read the message.
Availability: Most IM apps need to be downloaded or purchased, SMS comes as a standard feature on most mobile phones around the world.
Online Access: SMS messages don’t rely on data or an internet connection to be sent or received.
Benefits of SMS vs Email:
Spam: Email is free which means that it is more prone to spam. In fact, according to The Radicati Research Group, Inc., 49.7% of emails received are spam.
Read rate: According to Gartner, a global research and advisory firm, the read rate of SMS is 98% against the read rate of 20% for email.
Response time: Gartner also reports that SMSes get a 45% response rate compared to just 6% via email.