SMS is a simple technology initially used to facilitate person-to-person (P2P) communication. But this “old tech” has stood the test of time and has evolved into a trusted, effective and efficient communications channel for businesses the world over. SMS can easily be integrated into almost any other application and enable more complex processes like application-to-person communication, or even application-to-application communication.
But what is it about SMS that makes it so attractive? The answer lies in the very nature of a text message.
1. SMS is ubiquitous.
Unlike most other instant messaging apps and social chat platforms, SMS is not an app and does not need to be downloaded or updated. It’s available to everyone with a mobile phone and the know-how to use it.
2. SMSes are read.
They are short and boast a 98% read rate.
3. SMS can easily be integrated.
Using an API, you can SMS-enable your website, application or your customer relationship management platform.
4. It is reliable.
SMS is a dependable platform to use when sending important information out, making it the ideal tool for businesses to communicate critical and time-sensitive information.
5. SMSes are paid for.
And because of this, they tend to provide valuable content which is relevant to the recipient.
6. SMS is versatile.
It has so many different uses and can be sent in so many ways. Look at how our clients are using it.
7. SMS offers more privacy for the recipient.
SMS doesn’t give the message sender the chance to see your profile picture, to see where you’re living or even if you have, in fact, read the message. SMS respects your client’s privacy, while still sending them the important information that they need.
SMS has evolved beyond its original use and remains as effective and practical as it has always been. If you’d like to find out more about our services and how to get started using SMS today, contact us at firstname.lastname@example.org.