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By BulkSMS.com. Uploaded on: 17 August 2023.
Almost all interactions in the health and wellness industry are of the face-to-face kind and often require direct communication between the client and the care provider. What better way to add to that interaction than through trusted and personalised SMS communications?
Here are several examples of how SMS effectively caters to communication requirements within the realm of health and wellness.
But first, let’s outline some of the benefits of SMS:
Here are a few ways SMS is being used successfully in the health and wellness industry:
Sending out an SMS with the time and address of the appointment up to 24 hours before helps reduce no shows and last-minute cancellations. Clients are also replying to the SMS message to confirm or cancel an appointment.
Instead of making numerous calls to a patient who doesn’t or can’t answer their phone, SMSes are being sent when test results are in, asking clients to set up an appointment or to collect a script.
If patients intend on making payment at a later date, reminder messages are sent a few days before the payment due date. Healthcare providers are also sending thank you messages on receipt of payment.
Many wellness providers use SMS to market their specials or promotions. SMS is immediate and keeps clients up to date on new deals and products. A personalised SMS sent directly to their mobile phone offers immediate delivery and is likely to be read faster than through social media or email.
Messages are being sent to all clients or patients during the holiday season outlining the dates and times when the practice is closed. This often includes information such as who to contact in an emergency or how to make a future dated appointment.
For example, a general practitioner might know that one of their patients is trying to stop smoking, so they send daily SMSes offering support. Nutritionists are also sending daily meal plans to help clients on their journey to a healthier lifestyle.
SMS messages are being sent to clients or patients asking for their feedback on anything from waiting time, to the service provider’s interaction, to how the client may feel post appointment.
Given the nature of the healthcare industry, successful communication between healthcare providers and patients is vital. SMS messages are instant, reliable and personal; features which have demonstrated to be effective in improving customer service. To top it all off, SMS messages are used to send short and important messages, keeping both patients and care providers informed and, ultimately, healthy.