SMS for Political Campaign Management

The success of a political campaign relies hugely on engaging with a large number of people at the same time, effectively. While rallying offers a great way to engage with crowds, it doesn’t allow for one-on-one, personalised communication. And with Covid-19 reducing the numbers and regularity when it comes to gatherings, there needs to be a way to engage with your base quickly and reliably. Welcome SMS!

SMS is instant, cost-effective and it’s an incredibly powerful tool to have in your campaign suite. Let’s take a look at how SMS is being used for political campaigns.

1. Campaign news and updates

The campaign trail is full of important events, media appearances, meetings and briefings, all of which need the attention of voters. Use SMS to keep voters up to date on the latest happenings, and keep them in the loop whenever there is an event happening near them.

2. Organise volunteers

Once you’ve got a list of constituents who are keen to get involved, use SMS to recruit and organise volunteers at the touch of a button. Whether you need 10 or 1000 volunteers, SMS lets you get in touch with all of them in a matter of seconds. Use SMS to quickly send rosters, schedules, and links to relevant information.

3. Voting day reminders

All the rallying, preparation, and work goes to waste if voters forget to register, or worse, fail to arrive at the polls. Use SMS to remind voters to register, and to cast their vote to make a difference. You can even include links to help them find their nearest voting station.

4. Staff communication

It goes without saying that there’s a lot to be said between campaign managers and campaign staff when planning and running with a political campaign. SMS is being used as the perfect tool for staff and managers to stay in touch and communicate throughout the campaign. Whether it be simple logistics about a media briefing, or the organisation of a huge rally, SMS can do it all. SMS also provides a paper trail, which means documenting the communication is easy.

5. Post-election communication

Use SMS to keep your supporters engaged, informed about election results, and proud to have participated. Better yet, send a quick “thank you” text when they’re done voting.

Political campaigning is all about getting the right message, to the right people, at the right time, and SMS helps you do just that! If you’re ready to add SMS to your campaign strategy, click here. Or find out more about how our customers are using SMS.