Over the last few years, we’ve noticed an increase in use of SMS by sport and community clubs. And we’re not surprised. Like many other industries, sport and community clubs rely on people, which means that effective communication and coordination is key! From organizing staff, and keeping members and supporters up to date, to sending last-minute game cancellations, SMS lets you communicate with players, fans, and staff in a matter of minutes.
Let’s take a look at how SMS can and is being used by sport and community clubs across the world.
1. Marketing and event promotion
Personalised SMSes are sent to previous participants inviting them to take part in upcoming sporting events. Mobi-grams or SMS attachments are also added to the text messages to promote or advertise discounts and special offers, just like the Castle Triathlon Series does it!
2. Digital tickets
At BulkSMS, we’re all about providing a green communication solution, which is why we love it when organisers save the trees and choose to send digital tickets via SMS. This process can also be completely automated using our SMS API. So you’ll save time and trees, it’s a win-win really.
3. Communication with players and club members
Team selection, training times, upcoming fixtures, cancelled fixtures, payment reminders, the list goes on; SMS is being used to communicate it all at the touch of a button. Sending a group message makes it easy to send out important notifications to everyone, at the same time.
4. Advice and tips
In preparation for an event, game or race day, SMSes are sent to participants and club members with training advice, meal plans, recipes and helpful tips. Some clubs even send a Mobi-gram or SMS attachment that links to downloadable recipes or training guides.
5. Event day updates
Send real-time SMS messages to club members if there are any last-minute changes to an event. For example, if an event has been cancelled at the last minute, or if the location has changed suddenly.
5. Coordination with staff and volunteers
This is where the benefit of two-way messaging really shines. Use SMS to communicate with all staff and volunteers prior to the event, letting them know of schedules, dress code, event site and any other important information. They can reply to the SMSes with any questions or requests to change their schedules.
From marketing your club, to selling tickets and keeping all members up to date, SMS is an easy and cost-effective way to do it all. To start using SMS to communicate with your club members, sign up for your free account today.