News and Articles for BulkSMS - 2013

  • 07 November 2013 Compliance Note - Registration of Sender ID with Italian Communications Authority

    New Sender ID ruling for SMS messages sent to Italy - A new resolution for sending SMS messaging to Italy came into effect on 15 October 2013. The rule requires that the senders of bulk SMS messages register their Sender ID with AGCOM, the Italian Communications Authority, as per AGCOM Resolution No. 42/13/CIR NRA entitled: Rules for Testing of Indicators for Alphanumeric identification of the Subject in the caller SMS/MMS used for Messaging Services. A Sender ID cannot be used if it has not been registered on AGCOM’s database. Read more.

  • 19 September 2013 Compliance Note - Requirements for marketing using SMS messaging in the USA

    The Federal Communications Commission has issued rules to ensure consumer protection in regard to commercial SMS messaging; that is the sending of marketing text messages to mobile phones. The Telephone Consumer Protection Act (TCPA) and CAN-SPAM Act are the applicable laws regulating marketing using SMS messaging in the United States of America. Read more.

  • 05 September 2013 Sorting Through the Mess of Messaging

    Instant messaging (IM) applications have taken the world by storm. The likes of Skype, WhatsApp and Viber allow groups and individuals to ‘chat’ in real-time, exchange images, video clips and links to websites. IM has become widely accepted by consumers, particularly smartphone users, and nowadays people are constantly glued to their applications to keep up-to-date on the latest gossip and events. Read more.

  • 26 June 2013 Business win thanks to the intro of an SMS interconnect fee

    Businesses that shrugged their shoulders in resignation at the thought of an increase in SMS costs thanks to the introduction of an A2P SMS interconnect fee are in for a pleasant surprise. Somewhat counter-intuitively, the arrival of an SMS interconnect fee generally results in lowered prices, and exactly that has happened in South Africa. In addition, businesses can expect SMS quality to improve as well. Read more.

  • 05 June 2013 SMS remains the best channel for business messaging

    Some commentators on the state of the SMS messaging industry point to the death of SMS as a communications medium. This may be true for global consumer use of SMS messaging in the face of newer communication technologies but these prophecies of SMS’s doom are overstated when looking how SMS continues to be integral for business messaging. Read more.

  • 29 May 2013 BulkSMS helps drive customer service excellence for Dash2do is a self-service online platform that provides inidivuals and businesses with services to create more time and improve efficiency. It bases its competitive advantage on the provision of customer service excellence. In pursuit of this strategy the company looked to’s text messaging solution which is now integral to the business on all levels from accepting bookings to assigning people to staff bookings, and finally billing the client for the work done. Bulk SMS is helping build trust in its brand as the ‘concierge service of choice’. Read more.

  • 14 May 2013 Updates, Notifications, Alerts – whatever way you look at it, texting can build business

    We’re living in a mobile age where texting is second nature to most people with a mobile phone and text messaging is increasingly used for business communications. Short message services (SMS) open up a number of capabilities for businesses of any size to deliver information to customers that keeps them in the loop and offers customer satisfaction. Dr Pieter Streicher, Managing Director of, a provider of messaging services to businesses, discusses the latest developments in SMS communications. Read more.

  • 06 May 2013 Getting into the swing of POPI

    Keeping track of the latest version of impending legislation as it makes its way though the South African parliamentary system can be a nigh on impossible task. So prepping your business for upcoming law – such as the Protection of Personal Information (POPI) Bill – can be a challenging and stop-start affair. Read more.

  • 16 January 2013 What 2013 will bring for the SMS industry

    2013 will be a pivotal year for the South African SMS industry as the issue of interconnect fees is resolved, and mobile networks charge each other for terminating application-to-person (A2P) SMS messages, doing away with the vagaries of the gentlemen’s agreement between the operators that maintain the status quo. Technically, we’re going to see SMS become a more dynamic communications medium incorporating rich media interactivity. Consumers using paid for mobile content subscription services are going to be better protected with double opt-in capabilities introduced by all the mobile operators. Read more.

  • 09 January 2013 Application-to-Person SMS Messaging - A key link in the value chain highlights the benefits of texting in driving effective customer acquisition and relationship management strategies Text messaging is second nature to mobile users - a received technology that people understand. It is also quick, easy and low cost and as a business communications tool and its star is still rising. It is estimated that application-to-person (A2P) messaging will overtake person-to-person (P2P) messaging by 2016. That’s no mean feat in a consumer market like America, for example, where 174 million mobile users text every day. Read more.

  • 07 January 2013 The SMS year in review

    This was the year when the SMS interconnect fee issue finally came to a head, with Cell C forcing the issue by breaking the existing gentlemen’s agreement between the network operators. It also saw the opt-in/opt-out debate being settled with the forthcoming passing of the Protection of Personal Information Bill (POPI) happily key clauses were not as watered down as initially feared. And in a major step forward, Vodacom’s double opt-in capabilities have had a dramatic impact on reducing the number of complaints about subscription service sign ups. Read more.