Couriers use SMS to Keep Their Distance
Published: 28 May 2020

Just as COVID-19 continues to change the way we live, it is also changing the way that we do business. We can no longer engage with one another as we once did, and even something as menial as passing a pen has the potential to start a chain reaction. Read more.

Five Ways to use SMS in Disaster Management
Published: 27 May 2020

In times of crisis, SMS is one of the most powerful tools used by government and relief organisations to strengthen their risk management efforts. During a large-scale natural disaster or epidemic - such as COVID-19 - reliable and effective communication is crucial, which is why so many of these organisations turn to SMS. Read more.

How is COVID-19 Changing our Message?
Published: 20 April 2020

As COVID-19 continues to spread across borders and countries, companies are changing the way they communicate with their customers and teams. It's no longer business-as-usual messaging notifying us of sales specials, or monthly payment reminders, we're now getting SMSes telling us to "stay inside and stay healthy”. Read more.

8 Ways to use SMS in the Automotive Industry
Published: 28 January 2020

In business, it is all about carefully juggling resources to optimise operations and maximise profits - and the motor industry is no different. When used correctly, SMS improves efficiency, streamlines processes, and generates business. Here are a few ways that dealerships and workshops around the world use SMS to positively impact their bottom line. Read more.


5 Ways to use a Mobi-gram
Published: 29 October 2019

We know that SMS is a great channel for getting short and important communications instantly to your customers. But did you know that you can include even more detailed info in that same SMS? Information like PDFs, event invites, invoices or even catalogues. Read more.

SMS Drives Success in the Automotive Industry
Published: 24 October 2019

SMS is a cost-effective way to manage communications from one simple platform, helping many experts in the motor industry to deal with common challenges and become more efficient in their day-to-day operations. Read more.

Optimise Your SMS Campaigns this Black Friday
Published: 22 October 2019

For many businesses, Black Friday is one of the most lucrative times of the year. It offers the perfect opportunity to engage with customers, build brand loyalty and create hype around your products and services. Read more.

SMS in Real Estate
Published: 09 July 2019

SMS messaging allows for property brokers, agents, tenants, online property websites and customers to stay connected with buyers, sellers and tenants in real-time. Read more.

Why is SMS Relevant in a Digital World?
Published: 01 July 2019

Technology is evolving the way we communicate, yet SMS remains an effective tool to get important information across, quickly and reliably. Read more.

SMS in Human Resources
Published: 24 June 2019

From recruitment and contracts, to payroll and employee management; HR needs to constantly communicate with all staff. Many HR professionals have turned to SMS to keep their teams up to date and informed... Read more.

SMS Messaging in a Digital World
Published: 17 June 2019

The way we communicate is constantly changing. We’ve gone from using smoke signals, telegrams and radio broadcasts to instant messaging, social media and RCS. And while how we communicate keeps changing, the one thing that hasn’t (and probably never will) is our need to communicate important information quickly. Read more.

Effective SMS Marketing Do's and Don'ts
Published: 06 June 2019

Many businesses use SMS to market their services and products. It offers an effective way to engage with customers, letting them know more about your business and any upcoming offers or promotions that you are running. But for SMS marketing to be successful... Read more.

It's our 19th Birthday
Published: 18 April 2019

By now you would have heard that we are celebrating our 19th birthday. And to celebrate 19 years of getting your message across, we have decided to give 19 customers the chance to win. Read more.

Texts and Triathlons: A Winning Combination
Published: 17 April 2019

The triathlon industry has seen tremendous growth in the UK over the past few years, offering people from all walks of life the chance to test their abilities in a multi-sporting event. Along with this growth comes interesting challenges for organisers... Read more.

SMS API in Retail Stores
Published: 16 April 2019

Traditionally, the retail industry viewed SMS as a tool to send out promotional messages only, but as technology has progressed, so too has the use of SMS. What was once considered an outdated way to stay in touch, is now proving to be a vital tool in the monitoring of in-store systems and processes... Read more.

What Does The Future Hold For SMS?
Published: 02 April 2019

We're all aware that SMS as part of our personal daily communication has basically been replaced by chat applications such as Whatsapp and Facebook Messenger. Unfortunately, this obvious decline in person to person SMS messaging leads to the false notion that SMS is no longer relevant. Read more.

SMS Soars in Developing Countries
Published: 24 January 2019

It’s no secret that SMS remains popular in developed countries. From one-time pins, automated delivery notifications and business to customer communications, SMS forms the core of many communication strategies across the globe... Read more.



Six Reasons to Choose SMS
Published: 28 November 2018

In a world where brands target customers on the move, SMS remains an essential part of communication and marketing strategies. Over and above providing a simple and cost-effective way of communicating with customers, the benefits of SMS are hard to ignore. Read more.

BulkSMS.com Joins Global Fight Against SMS Fraud
Published: 12 July 2018

BulkSMS.com recently announced its inclusion as a launch signatory of the new Trust in Enterprise Messaging (TEM) programme initiated by the global industry body, Mobile Ecosystem Forum (MEF). Read more.

How to Grow Your Business Using SMS
Published: 06 July 2018

To grow a business today means consistently engaging and interacting with potential and existing customers. Customers who not only demand good service, but expect regular communication too. These increasing expectations pose a continual challenge for small businesses to find familiar and accessible ways to interact with their customers... Read more.

How to Choose a Bulk SMS Service Provider
Published: 30 May 2018

In the increasingly competitive space of SMS technology, choosing the right SMS provider for your business demands more than a simple price comparison. Although cost is important, there are a number of other aspects that should be taken into account before settling with an SMS provider. These include things like reliability, scalability, experience... Read more.

BulkSMS is GDPR Ready
Published: 23 May 2018

Friday, 25 May 2018 is when the European Union’s General Data Protection Regulations (GDPR) come into effect. BulkSMS.com, which acts as both a data controller (in that we process client data) and a data processor (in delivering an SMS messaging service on behalf of our client) can confidently report that we are GDPR ready... Read more.

The Evolution of SMS
Published: 03 May 2018

On December 3rd, 1992, the first ever SMS message was sent from Neil Papworth’s computer to Richard Jarvis’ mobile phone. It read “Merry Christmas” and Jarvis had no way of replying. Within a year, Nokia produced the first handset that enabled SMS messaging as a primary function... Read more.

BulkSMS.com’s GDPR Compliance Readiness Update
Published: 30 April 2018

BulkSMS is actively working towards GDPR compliance and will ensure all is in place before the enforcement date (25 May 2018). Read more.

SMS in the Hospitality Industry
Published: 27 March 2018

Imagine this scenario. You’re waiting at the airport for a flight that has been delayed. You’re hungry, tired and all you want is to get to your hotel room, eat a hearty meal and relax. Then, you receive a text message from your hotel apologizing for the inconvenience caused by the late flight and asking what meal you would like ready for you when you arrive... Read more.

BulkSMS.com will be at The B2B Marketing Expo, ExCel London
Published: 13 March 2018

BulkSMS.com will be exhibiting at the B2B Marketing Expo being held at the ExCel London on the 21 & 22 March 2018. If you are in the area, please visit our stand 1170. Read more.

New SMS Opt-Out Rules for Short-Term Insurance Marketing in SA
Published: 07 March 2018

New rules for the direct marketing of short-term insurance using SMS messaging have been put in place in South Africa. Read more.

8 Ways SMS Makes Human Resources More Effective
Published: 30 January 2018

Communication is an integral part of any HR department's daily activities. From recruitment and contracts, to payroll and employee management; HR needs to constantly communicate with all staff. Keeping all staff members in the loop can be a time consuming... Read more.


BulkSMS Getting Ready for GDPR
Published: 29 November 2017

The European Union’s General Data Protection Regulations (GDPR) will be in force from 25 May 2018. In preparing for GDPR, BulkSMS wishes to provide our clients with the assurance that we are working toward ensuring compliance with the GDPR prior to the regulation’s enforcement date. Read more.

How the Recent Updates to the WASPA Code of Conduct Apply to Premium Rated Services
Published: 09 November 2017

In July 2017, the Wireless Application Service Providers’ Association (WASPA) released an updated Code of Conduct containing new clauses around premium rated services offered by SMS messaging providers. These clauses have been added to align WASPA’s Code of Conduct more... Read more.

When to Use SMS as a Survey Tool
Published: 06 October 2017

One of most effective ways to obtain customer insights is to conduct surveys. One of the biggest struggles faced with conducting surveys is getting customers to complete them. If only there was a way that customers could send quick feedback via a platform that is both well-known and trusted. Read more.

Seven Ways to Use SMS in Real Estate
Published: 28 September 2017

In recent years, many businesses within the property and real estate industry have jumped aboard the mobile messaging bandwagon in order to improve sales and customer service. The reason? Bulk SMS messaging allows for property brokers, agents, tenants, online property websites and customers to stay connected with buyers, sellers and tenants in real-time. Read more.

SMS Helps to Destress | 3 Reasons to Use SMS in Your Spa or Salon
Published: 28 August 2017

Does it annoy you when someone misses their appointment? The wax is ready, or the nail polish laid out, everything is prepped, and, for whatever reason, your client does not arrive. Missed appointments are not only frustrating, they affect revenue and can also lead to a break down in the relationship between you and your client. Read more.

Eight Ways SMS Assists in Online Sales
Published: 28 July 2017

The e-Commerce industry is a diverse space fraught with opportunity. According to an article on Lemonstand, the global e-commerce sector is a trillion dollar industry that is affording amazing long term opportunities for businesses who are willing to reinvent the retail experience online. Read more.

SMS | The Sustainable Communications Channel
Published: 29 May 2017

Communicating with travellers on a global scale can be difficult. One needs to find a ubiquitous channel to use when outlining, explaining or enhancing any community initiatives or programmes. What better channel to use, than the simple SMS. Read more.

SMS in the Financial Services Industry
Published: 24 April 2017

Mobile messaging has seen tremendous growth in the financial industry over the last few years. Financial institutes are beginning to embrace the ubiquity of mobile technologies and are integrating SMS into their business communications. Read more.

Limited Support Available
Published: 13 April 2017

At BulkSMS.com we love public holidays as much as you do. But we still would like to provide you with the awesome service you expect. Read more.

SMS Improves the Shopping Experience
Published: 08 March 2017

Retailing involves the buying and selling of goods or services through multiple channels to earn a profit. How does SMS fit in? Read more.

SMS is the Smart Choice
Published: 28 January 2017

BulkSMS.com takes a look at SMS in the education indsustry and outlines key areas where SMS can be used to communicate with staff, students and parents. Read more.


What Does 2017 Have in Store for SMS?
Published: 08 December 2016

Dr. Pieter Streicher, managing director of BulkSMS.com, takes a look at why SMS is still relevant and gives a sneak-peak into what he expects for the SMS industry in 2017. Read more.

SMS Keeps You Up and Running
Published: 30 November 2016

Sports event management requires effective coordination and communication right from the starting block which is why SMS is the perfect solution. Read more.

BulkSMS will be at The Business Show, Olympia London
Published: 31 October 2016

BulkSMS.com will be exhibiting at The Business Show, Olympia London on the 17th and 18th November. If you have any questions or would like a demonstration on any of our products, please stop by we would love to meet you. Read more.

Three Reasons Why SMS Is a Great Platform for Tackling the Global Mental Health Crisis
Published: 10 October 2016

Tackling mental ill-health is a major global challenge. More than 450 million suffer from mental illness globally (WHO 2015). Nearly 75% of the 450 million people worldwide diagnosed with a mental illness live in the developing world, and 85% of these people have no access to treatment . There is a critical need, therefore, to come up with new approaches to providing the right support and services to deal with the scale of the global mental health challenge. Read more.

Event Management Made Easy With SMS
Published: 05 October 2016

Events management requires effective communication to ensure that the right people get the right message at the right time. SMS messaging can aid in streamlining your communication by keeping your staff and attendees informed at all times. Read more.

An SMS a Day Keeps the Doctor Away
Published: 31 August 2016

SMS messages are instant, reliable and personal; features which have demonstrated to be effective in improving interactions within the health and wellness sector. Read more.

Do's and Don'ts of Effective SMS Marketing
Published: 18 August 2016

SMS marketing can increase customer engagements and enhance brand experiences, but it is important to understand how to use this platform correctly in order to produce the most effective mobile marketing strategies. Read more.

AVG Antivirus Compatibility Issue
Published: 20 May 2016

Around the 5th of May 2016, AVG (the anti-virus product) released an update which now causes our Windows Desktop Messenger product to close unexpectedly when clicking on a sent message in the Sent Box. Read more.

SMS Thrives as a Business Communication Tool
Published: 15 April 2016

Faced with the increased adoption of smartphones and instant messaging, SMS has been under major scrutiny from customers suggesting that IP-based messaging applications have killed the need for SMS messaging. Read more.

Mobi-gram Enhances Sports Industry Messaging
Published: 30 March 2016

The Mobi-gram messaging feature is one of BulkSMS’s latest innovations that has proven to be a vital tool for enhancing the communication for many of our customers. Read more.


Educational Institutions Use SMS as a Primary Communication Tool
Published: 19 December 2015

The communication requirements of educational institutions are diverse. Whether connecting to staff members, parents, pupils, or college students, the method needs to be reliable and efficient. These are the key reasons why SMS communications have proven to be a popular choice with schools and tertiary education providers. Read more.

BulkSMS.com Gets Out of the Office
Published: 11 November 2015

We will be exhibiting at appsworld (London) and also visiting Navtech (Antwerp) next week. Read more.

CTIA updates best practices handbook on mobile marketing in the USA
Published: 27 October 2015

The CTIA has updated the Short Code Monitoring Handbook to guide marketers in industry best practices to ensure consumer protection in the USA. Read more.

Five Reasons to Use SMS for Your SME
Published: 28 September 2015

At the core of any successful business lies a prosperous business plan and a potent marketing strategy. When working with strategies for small to medium sized businesses where the pressure of success lies hugely on marketing campaigns, it can be daunting to create and implement any campaigns. Read more.

Opting Out of Direct Marketing Messages via SMS - South Africa
Published: 27 September 2015

In South Africa, there has been much media attention on the cost to consumers for opting out from messages they considered as unwanted marketing messages from brands. Specifically, there is talk that wireless application service providers - who provide the SMS messaging platform used to relay communications sent by a client to a mobile number - are not meeting the requirements of section 11(5) the Consumer Protection Act (CPA) (2008), which states that consumers cannot be charged when requesting to opt-out from direct marketing messages. Read more.

Changes to BulkSMS.com After Hours Support Availability
Published: 25 September 2015

As the needs of our customers have changed, we would like to note that we have extended our after hours support to include Sundays. Read more.

When is SMS the Best Choice for Business Communication?
Published: 29 July 2015

BulkSMS.com discusses the reasons why SMS remains the most trusted channel for business communication despite the rise in instant messaging applications. Read more.

South Africa | Paying for SMS Credits via Bank Transfer
Published: 28 July 2015

Notification regarding cross banking transactions. Please transfer funds into the same bank for quicker SMS credit loading. Read more.

Message Received, SMS as a Vital Sales and Marketing Tool
Published: 16 March 2015

Dr Pieter Streicher, Managing Director at BulkSMS, explains how SMS is an effective channel for SMEs to create dynamic marketing campaigns and drive sales in today’s digital age. Read more.


SMS Still Alive and Kicking for Savvy Businesses
Published: 03 December 2014

22 years ago today, the first text message (reading ‘Merry Christmas’) was sent by Neil Papworth via Vodafone UK’s ‘GSM’ network. Since then the SMS has gone from strength to strength driven by mobile device accessibility and global user adoption. Read more.

SMEs Choose SMS for Their Business Communications
Published: 25 October 2014

Businesses rely on a number of different communication channels these days, online and offline. Dr Pieter Streicher, managing director at BulkSMS.com explains why the text message has stood the test of time and continues to play an important role in business communications.

Read more.

BulkSMS Aids the Treevolution
Published: 07 August 2014

Greenpop is a social business that believes green and sustainable living can be fun, popular and accessible for all. They believe in inspiring a greener, more conscious, inclusive movement and do this through tree planting projects, green events, education, social media and volunteerism.

Read more.

Harnessing SMS as a Surrogate for the Internet
Published: 01 June 2014

While many in the developed world have begun to look down on the SMS as a somewhat outdated form of communicating – preferring instead to use instant messaging tools such as WhatsApp and BBM –SMS is playing an increasingly powerful role in developing countries where Internet access is either patchy or simply non-existent.

Read more.

Using SMS to Compliment Business Calls
Published: 26 May 2014

Businesses are finding it increasingly challenging to get hold of clients telephonically, even though most customers prefer personal contact when their input is required. Calls may go unanswered for a number of reasons, the most common reason being that the receiver does not wish to answer a call from an unknown or private number. Such calls have a much higher chance of being a telemarketing call. Businesspeople now get to screen their own calls – this is somewhat different to a past where the office receptionist or secretary screened incoming calls.

Read more.

Text Messaging - It's So Last Century
Published: 15 April 2014

What’s the hot new messaging app that all the kids are using? Can WhatsApp keep its credibility after its multi-billion dollar acquisition by Facebook? Has Snapchat reached its popularity peak? What’s the buzz on Telegram? If you’re over the age of twenty-five, you can be forgiven for feeling lost and adrift on a sea of instant messaging platforms. With so many competing services to choose from – each with their own functionalities, communities, etiquettes and more – how can businesses choose the right messaging platform for their needs?

Read more.

Navigating the Minefield of SMS Interconnect Agreements
Published: 07 April 2014

The issue of SMS interconnect rates has been a hot-button topic of late among mobile service providers and other industry players in South Africa, and is undoubtedly one that will not be solved in the short term. It is also a complex issue, and one that requires understanding on both a technical and conceptual level. So first off, some background is needed.

Read more.

Winning the Race to Connect with Customers
Published: 13 March 2014

Like any major sporting event organiser, the team at the Castle Triathlon Series are no strangers to the complexities of dealing with large numbers of people converging at a location for a short period of time. Castle Triathlon’s logistics are amplified by the fact that they run triathlons at five historic locations across the UK, France and Ireland. The UK and Irish castles and the French chateau provide a draw not just for the athletes but also for their families and friends who come to cheer them on. Read more.

Mobile Moves - Key Trends to Watch in 2014
Published: 10 February 2014

As with almost every other sector under the ‘technology’ banner, the mobile industry is evolving at a rapid pace, and is constantly iterating to meet the demands of an increasingly large and sophisticated market. At BulkSMS.com, we keep a close eye on the changes that affect the end user, as well as the trends that we believe are shaping the industry. Looking ahead to 2014, here are some of the topics that will undoubtedly impact the mobile services that have become such a ubiquitous part of our daily lives.

Read more.


Compliance Note - Registration of Sender ID with Italian Communications Authority
Published: 07 November 2013

New Sender ID ruling for SMS messages sent to Italy - A new resolution for sending SMS messaging to Italy came into effect on 15 October 2013. The rule requires that the senders of bulk SMS messages register their Sender ID with AGCOM, the Italian Communications Authority, as per AGCOM Resolution No. 42/13/CIR NRA entitled: Rules for Testing of Indicators for Alphanumeric identification of the Subject in the caller SMS/MMS used for Messaging Services. A Sender ID cannot be used if it has not been registered on AGCOM’s database.

Read more.

Compliance Note - Requirements for marketing using SMS messaging in the USA
Published: 19 September 2013

The Federal Communications Commission has issued rules to ensure consumer protection in regard to commercial SMS messaging; that is the sending of marketing text messages to mobile phones. The Telephone Consumer Protection Act (TCPA) and CAN-SPAM Act are the applicable laws regulating marketing using SMS messaging in the United States of America.

Read more.

Sorting Through the Mess of Messaging
Published: 05 September 2013

Instant messaging (IM) applications have taken the world by storm. The likes of Skype, WhatsApp and Viber allow groups and individuals to ‘chat’ in real-time, exchange images, video clips and links to websites. IM has become widely accepted by consumers, particularly smartphone users, and nowadays people are constantly glued to their applications to keep up-to-date on the latest gossip and events.

Read more.

Effective SMS Marketing Do's and Don'ts
Published: 26 June 2013

Businesses that shrugged their shoulders in resignation at the thought of an increase in SMS costs thanks to the introduction of an A2P SMS interconnect fee are in for a pleasant surprise. Read more.

SMS Remains the Best Channel for Business Messaging
Published: 05 June 2013

Some commentators on the state of the SMS messaging industry point to the death of SMS as a communications medium. This may be true for global consumer use of SMS messaging in the face of newer communication technologies but these prophecies of SMS’s doom are overstated when looking how SMS continues to be integral for business messaging.

Read more.

SMS Helps Drive Customer Service Excellence for Dash2do
Published: 29 May 2013

Dash2do.com is a self-service online platform that provides inidivuals and businesses with services to create more time and improve efficiency. It bases its competitive advantage on the provision of customer service excellence. In pursuit of this strategy the company looked to BulkSMS.com’s text messaging solution which is now integral to the business on all levels from accepting bookings to assigning people to staff bookings, and finally billing the client for the work done. Bulk SMS is helping build trust in its brand as the ‘concierge service of choice’.

Read more.

Updates, Notifications, Alerts – Whatever Way You Look at It, Texting Can Build Business
Published: 14 May 2013

We’re living in a mobile age where texting is second nature to most people with a mobile phone and text messaging is increasingly used for business communications. Short message services (SMS) open up a number of capabilities for businesses of any size to deliver information to customers that keeps them in the loop and offers customer satisfaction. Dr Pieter Streicher, Managing Director of BulkSMS.com, a provider of messaging services to businesses, discusses the latest developments in SMS communications.

Read more.

Getting into the swing of POPI
Published: 06 May 2013

Keeping track of the latest version of impending legislation as it makes its way though the South African parliamentary system can be a nigh on impossible task. So prepping your business for upcoming law – such as the Protection of Personal Information (POPI) Bill – can be a challenging and stop-start affair.

Read more.

What 2013 will bring for the SMS industry
Published: 16 January 2013

2013 will be a pivotal year for the South African SMS industry as the issue of interconnect fees is resolved, and mobile networks charge each other for terminating application-to-person (A2P) SMS messages, doing away with the vagaries of the gentlemen’s agreement between the operators that maintain the status quo. Technically, we’re going to see SMS become a more dynamic communications medium incorporating rich media interactivity. Consumers using paid for mobile content subscription services are going to be better protected with double opt-in capabilities introduced by all the mobile operators.

Read more.

Application-to-Person SMS Messaging - A key link in the value chain
Published: 09 January 2013

BulkSMS.com highlights the benefits of texting in driving effective customer acquisition and relationship management strategies Text messaging is second nature to mobile users - a received technology that people understand. It is also quick, easy and low cost and as a business communications tool and its star is still rising. It is estimated that application-to-person (A2P) messaging will overtake person-to-person (P2P) messaging by 2016. That’s no mean feat in a consumer market like America, for example, where 174 million mobile users text every day.

Read more.

The SMS year in review
Published: 07 January 2013

This was the year when the SMS interconnect fee issue finally came to a head, with Cell C forcing the issue by breaking the existing gentlemen’s agreement between the network operators. It also saw the opt-in/opt-out debate being settled with the forthcoming passing of the Protection of Personal Information Bill (POPI) happily key clauses were not as watered down as initially feared. And in a major step forward, Vodacom’s double opt-in capabilities have had a dramatic impact on reducing the number of complaints about subscription service sign ups.

Read more.


Major changes in the A2P SMS messaging industry
Published: 28 August 2012

A recent change in how Cell C is terminating application-to-person (A2P) SMS messaging has opened a can of worms in the local mobile messaging industry. The move by Cell C seems sure to undermine the “gentlemen’s agreement” between mobile network operators not to compete on A2P SMS messaging.

Read more.

A2P SMS messaging continues to innovate & grow
Published: 04 June 2012

Companies should be careful of buying into the doomsday predictions around the demise of SMS. If they do they will risk missing out on the excellent business opportunities that the SMS channel offers them.

Read more.

SMS - Making the Most of Messaging
Published: 01 May 2012

With mobile phone penetration now around 85% worldwide, the strategic use of SMS offers significant benefits for companies and organisations that can get it right. Dr Pieter Streicher, managing director of BulkSMS.com, a provider of two-way SMS communications services, believes that SMS helps to build relationships and create customer loyalty by offering timely and worthwhile information. Read more.

Help protect the valuable SMS
Published: 01 May 2012

Despite SMS’s amazing longevity and the ability to adapt it for a range of personal and business communication needs over the last two decades, SMS is not immune to misuse that may result in devaluing it as a communications channel. This is why it is imperative that businesses and consumers fight to maintain the integrity of SMS messaging or risk losing it due to inboxes overflowing with spam.

Read more.

Savvy SA schools SMS
Published: 16 February 2012

A Cape Town mom is more than a little displeased with her children’s primary school. During the recent heat wave in the Western Cape, the school cancelled athletics practice due to the extreme temperatures. The teachers went home and children, under the age of 13, had to wait alone outside the school in the heat until their parents picked them up at the time the sports practice was meant to end. The school had no way to alert the parents of the change of plans when they decided to cancel athletics at the last minute.

Read more.

All SMS direct marketing contravenes the Consumer Protection Act
Published: 25 January 2012

The Consumer Protection Act (CPA) allows sending unsolicited direct marketing communications (which is commonly seen as spam by many consumers) under certain conditions. However, if one looks more closely, it turns out that it is simply not possible to comply with these conditions with SMS communications.

Read more.


Watershed year for SMS approaching
Published: 05 December 2011

2012 is the year the electronic communications opt-in vs opt-out debate is going to come to a head, and the fallout is going to have a significant impact on both businesses and consumers. Related telecommunication regulatory decisions are going to affect both the price of SMS, as well as the amount of SMS spam consumers receive every day – directly impacting the efficacy of the medium.

Read more.

The Indian SMS ban - lessons for South Africa
Published: 30 November 2011

When Spanco, a power provider to the city of Nagpur in central India, was forced to start load shedding in October 2011 it was unable to send SMS notifications to the 225,000 customers who had provided their mobile numbers. According to an official from Spanco speaking to the Times of India, despite publicity about the load shedding many customers were still unaware of it and the company was inundated with calls from angry customers complaining about power cuts. In addition, the company was no longer able to send customers acknowledgements of bill payments or complaint reference numbers by SMS.

Read more.

SMS the crime fighter
Published: 31 October 2011

The latest South African crime statistics for 2010/2011, released earlier this month, could probably best be summarised as “improving, but could do better”. While there have been reductions in the murder and attempted murder rate, assault, robbery and attacks on policemen - fighting crime should still be at the top of South Africa’s agenda.

Read more.

The importance of SMS in an instant messaging world
Published: 09 September 2011

While a cat has nine lives, it seems that SMS has an infinite number of lives. So while the rise in mobile instant messaging (MIM) has been heralded as its end, a closer look shows that this rather increases SMS’s value in the corporate space.

Read more.

SMS messaging alerts help green the future
Published: 26 August 2011

In an increasingly energy conscious world, AdInfa has developed InSite, a technology solution that allows data centres to monitor their IT equipment energy consumption. This is crucial in providing a business case for optimising operational efficiencies and reducing energy bills and carbon footprint. The InSite system is enabled to send automated SMS alerts to companies when pre-determined or unpredicted critical events occur in the monitoring of their data centre infrastructure.

Read more.

The death of opted-in communications in South Africa?
Published: 16 August 2011

The Protection of Personal Information (POPI) Bill is at serious risk of being watered down to such an extent that it is rendered ineffective and meaningless when it comes to preventing consumers from receiving email and SMS spam.

Read more.

Veteran technology shows its longevity
Published: 03 August 2011

It seems a bit crazy to call a technology that is coming up for its twentieth birthday a “veteran”. But if you consider the massive explosion of digital communications technology over the past few years, you start to realise just how long SMS has been around for.

Read more.

mHealth needs to be network neutral to flourish
Published: 04 July 2011

As we’ve started to see in South Africa and across the rest of the continent, the potential for mobile-enabled healthcare is enormous. Evidence from the GSMA Mobile Health Summit held in Cape Town at the start of June shows that mobile operators are currently leading the pack in this space. Going forward, however, it is vital that the balance of power shifts from the mobile industry to the healthcare sector, to allow the burgeoning mHealth sector to reach its full potential.

Read more.

The pros and cons of using SMS in an emergency
Published: 23 June 2011

SMS is the perfect emergency communications channel, right? People always have their phones with them, especially in an emergency; you can easily send one message to a number of people; and you can text when you can’t talk.

Read more.

Edging towards viable anti-spam legislation
Published: 20 June 2011

Over the last few years, South African legislation has slowly started catching up with electronic communications, and I had high hopes that the Protection of Personal Information Bill (POPI) would provide the final piece of the puzzle to both protect consumers and allow businesses to continue to market directly to people in an ethical way.

Read more.

Taking the fight against child trafficking online
Published: 14 June 2011

Communications technology, such as the internet and mobile phones, certainly make life easier: from online banking, to staying in touch, to news and weather on the go, and all the other benefits that have become such an integral part of our daily lives. Unfortunately, the same technology has also made it easier for criminals to prey on the young for purposes such as child trafficking.

Read more.

Text messages help build tradesmen reputation
Published: 13 June 2011

Checkatrade.com, an online business information provider based in the United Kingdom, uses text messaging to contact their members.

Read more.

How South African companies can avoid becoming a spammer under the CPA
Published: 08 June 2011

There is no denying that the launch of a “do not contact registry” to allow South African customers to permanently opt-out of all unsolicited marketing communications is a massive step forward for consumer rights. But customers need to understand the limitations of the mechanism, companies need to be ready to comply with the new law, and especially smaller companies need to consider the implications of having to regularly query the database.

Read more.

SMS and Social Media – the new canary in a coal mine
Published: 06 June 2011

Today the early warning for a government in trouble seems to be when the rulers in question clamp down on electronic communication, especially Social Media and SMS. We’ve seen it happen across the African continent and further afield, starting with Mozambique and India in 2010, and then this year in Egypt, Tunisia and Cameroon. In fact Ethiopia got the ball rolling back in 2005, with a two-year SMS ban after election violence.

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Internet World Exhibition
Published: 04 May 2011

BulkSMS.com will have a stand at the Internet World exhibition taking place at Earls Court 2 in London from the 10th to the 12th May 2011. Please come and visit us at stand number E6082. We will be there from 9.30am to 5pm on the 10th and 11th of May and 9.30am to 4pm on the 12th of May. We will be showcasing and demonstrating the BulkSMS text messaging services including our new iPhone app.

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Banning of SMS services adds fuel to protests
Published: 01 May 2011

Today, access to high-tech communications is accepted as integral to modern life. When the ability to communicate using a digital communication channel such as SMS is banned in a country for political reasons, people inside and outside that country take umbrage to the denial of services. Yet, these attempts by governments to limit communications are an indication of the power of mobile and Internet based technologies to help foster revolution.

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A step in the right direction for mobile payments
Published: 22 March 2011

Mobile payments for mobile subscription services are receiving much news of late due to negative consumer sentiment over unsolicited billings.

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SMS and smartphones - SMS shows its resilience once again
Published: 22 February 2011

Time and time again SMS is the technological exception to the rule. Not only is it incredibly resistant to downward price pressure, which has seen it immune to the dramatic price drops in the tech world over the last 10 years, it also refuses to be usurped by newer technologies.

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Romancing your phone
Published: 11 February 2011

Romance has not died in the digital age. It seems to be blossoming according to a recent online survey about South African’s romantic mobile habits.

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Case Study - Wendy Windblows
Published: 08 February 2011

Rod Buck, a hang glider pilot and owner of Telespeed Weather Systems, runs Wendy Windblows, a weather data collection service that sends a text message or an email to relevant subscribers when predetermined weather conditions are met.

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The year ahead for SMS
Published: 01 December 2010

2011 Is the year South African consumers become amongst the best protected in the world thanks to two important new laws. Far from seeing this as a threat, businesses should see this as a huge opportunity for improved customer communications, especially if they have SMS included in the mix. This is one of the main trends we predict for 2011.

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SMS changes the game
Published: 01 December 2010

According to Clay Shirky, renowned digital media commentator, “communication tools don’t become socially interesting until they become technologically boring.” Now while I’ll never consider SMS boring, I’d argue that SMS has become so entrenched in our day-to-day lives that it meets this criterion, and has not only become socially interesting, but is impacting our society in significant ways.

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SMS improves communications for the Deaf
Published: 09 November 2010

Up until the beginning of the twentieth century, the island of Martha’s Vineyard, off the east coast of the USA, had twenty times more Deaf inhabitants for its population size than the rest of the country. But the islanders didn’t consider this hereditary Deafness a disability because the entire community, both hearing and Deaf, were proficient in sign language and this removed any communication barriers and made being Deaf a non-issue.

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Think before you click - tips for safe purchasing on the Internet from your cell phone
Published: 01 November 2010

While your cell phone has access to the same Internet that your PC has access to, it also carries a link to your phone bill and this combination affords new billing mechanisms to content providers. This change can catch consumers unaware and could result in unexpected cell phone charges.

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Keeping your child safe, despite the digital generation gap
Published: 01 November 2010

When we were children the standing joke was that the kids, had to set the video machine for their non-technical parents. We’d grown up with video machines, while for our parents they were still new-fangled devices.

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Indian bulk SMS ban shows how hard it is to unpick the service from our society
Published: 30 September 2010

The fall-out from the recent ban of bulk SMS in India serves as a dramatic reminder about just how entrenched those 160 characters have become in the daily lives of both people and businesses the world over.

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SMS and the law
Published: 01 August 2010

The high-profile Glenn Agliotti court case taking place in South Africa has once again highlighted the role cell phones and SMS play in the law. Unsurprisingly, because cell phones are such an essential part of our everyday lives, and track just about all of our movements and communications.

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Mobile phone designers challenged to keep up with users
Published: 01 July 2010

Mobile phone handset designers should look to social networking for inspiration to improve the management of communications on phones, says BulkSMS.com’s managing director, Pieter Streicher. He maintains that it is ridiculous that many aspects of the mobile phone user interface haven’t changed in ten years, especially when it comes to contact management and SMS functionality.

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Revamped BulkSMS.com brand for improved service offering
Published: 19 June 2010

BulkSMS.com re-launched its website on the 19th June 2010 to reveal its new, yet still recognisable corporate identity. The website redesign also incorporates a number of changes to ensure an improved experience of the company’s SMS messaging services and provides a better user experience for existing clients as well as new visitors to the BulkSMS.com website.

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SMS messaging gets to work
Published: 01 June 2010

SMS, the happy accident of mobile technology that turns 17 this year, shows no sign of slowing down. In fact, maintains Pieter Streicher, managing director of BulkSMS.com, if anything, SMS is going to accelerate its stellar trajectory thanks to increased business adoption.

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With technology comes responsibility
Published: 01 May 2010

The spread of mass panic through SMS is unnecessary and people need to learn to look at information with a more critical eye.

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How the PPI Act could affect corporate communication
Published: 01 May 2010

Businesses will have to dramatically rethink their marketing and communication strategies once the Protection of Personal Information (PPI) Bill is enacted into law.

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Texting will not make you stupid
Published: 01 April 2010

SMS language or ‘textspeak’ is taking a lot of flack for the general misuse of the English language today – both in spelling and grammar. But is it all negative?

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Social media a threat to SMS?
Published: 01 April 2010

SMS has become a trusted medium of communication for businesses and has added to the operational efficiency by enabling the sending of a quick and relevant message to a targeted database of contacts. But is the rise of social media sites like MySpace, Facebook, Twitter alongside instant messaging services offered by Skype, MSN and ICQ threatening the place of SMS messaging?

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Interconnect SMS Charges 2010
Published: 01 April 2010

The introduction of a small interconnect fee for SMS messaging is essential in an environment where both businesses and consumers rely on SMS messaging for communication purposes.

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Better control is required over modified SMS alphanumeric sender IDs
Published: 01 March 2010

Pieter Streicher, MD of BulkSMS.com calls for SMS providers and cellular networks to better control the use of alphanumeric sender IDs.

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Industry must speak out against cellphones and driving
Published: 11 February 2010

Most motorists do not realise the serious hazards of using their phones, says Pieter Streicher, Managing Director of BulkSMS.com.

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Changes to pricing structure of SMS credits
Published: 21 January 2010

In order to make our pricing structure more easily understood, BulkSMS is changing the pricing structure of SMS credits on www.bulksms.net. The cost of sending a text message from our messaging service will remain the same.

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Does your school get its message across?
Published: 15 January 2010

Did you bundle yourself and your kids up, ice skate to the car, drive slowly but steadily to the school, endangering the lives of your precious cargo as well as other motorists, only to arrive at the school and find out that the school has been closed for a “snow day”?

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Mobile marketing
Published: 01 January 2010

Around the world, people are increasingly conversing using SMS, and making fewer and fewer voice calls, particularly in the youth market. A recent Washington Post article looks at how the “texting generation doesn’t share boomers’ taste for talk”. Increasingly consumers are having interactive and effective asynchronous conversations, even though they are not in real time, via SMS.

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Cheaper cellphone calls to drive SMS uptake in 2010
Published: 01 December 2009

Pieter Streicher, managing director of BulkSMS.com, says the possible reduction in mobile call charges will change consumer behaviour and stimulate SMS business communications.

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Interconnect SMS Charges 2009
Published: 24 November 2009

Zero interconnect fee for SMS is a problem for the SA industry, says leading messaging service provider.

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Email and SMS not ready for extinction
Published: 24 November 2009

Piet Streicher, MD of BulkSMS.com says that “traditional” digital communication mediums will not be replaced by social media.

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Increasing demand for SMS over voicemail
Published: 26 October 2009

Changes in consumer behaviour and technology are shaping cellphone use. One area that is increasingly gaining attention is how consumers are moving away from voicemail and towards SMS messaging.

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Widespread adoption of bulk SMS messaging by schools
Published: 03 August 2009

Many schools have adopted bulk SMS messaging to improve communications with parents of school-goers. The traditional communication channels were all problematic in that notes sent to parents via learners often got lost; calling a number of parents telephonically can be very time consuming and; not all parents have access to e-mail and the internet.

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SMS messaging has a bright future
Published: 28 July 2009

Businesses confidence in SMS messaging continues to increase as messaging industry revenues are forecasted to grow despite the global downturn in the markets.

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Call to make mobile payments more transparent to consumers
Published: 14 July 2009

Consumers should begin treating their cellphone bill like they do their credit card statement and check all deductions. With the increase in ease of mobile payments, especially via premium rate SMS subscription services, consumers should scrutinise their bills just as they would their credit card statements. If not they may be shocked by unexpected cellphone charges at the end of a month.

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SMS technology adds value to supply chain management and logistics
Published: 18 June 2009

SMS technology enables companies to increase efficiencies within their supply chain management and logistics operations. In using SMS for mission critical communications within extended business processes, companies are able to translate the implementation of SMS technology directly into cost benefits and increased service levels.

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